Everyone wants their Pinterest content to get repined by other users because this drives lots of viral traffic to their websites. We have tested 5 types of Pins which are almost guaranteed to get people sharing and commenting on your pins…
Tutorial Pins – These are images that are a step by step guide within the image itself. The image itself is educational. For example, your image could teach how to put up a pony tail with long hair. It will be a pin made up of a number of images each one showing what the next step is. All of the information that the viewer is looking for you can be seen at first sight so make sure it is clear and explains everything very well.
Alternatively, you could give a picture of just the finished product with the description below stating it is a “how to” pin then people may click through to the site to see how the process works. This method may get less shares but it might get more clicks to your website. Many cooking recipe sites do this. For example, they show a tasty looking cake on the image but you have to click the link which leads to the website in order to get access to the recipe instructions
Funny Pins – Humor is the surest way to go viral. Creating a truly funny pin is guaranteed to get repins but the difficulty is coming up with something that makes people laugh, let’s face it, some of us are more gifted in that area than others! Humor is also a main category on Pinterest so the potential for exposure is even greater, if you hit a home run then potentially tens of thousands of users will see it in the humor section. There are lots of ways to display humor whether through words or through an image. It is also a great way to display your personality through a pin and show a more human side of your business or brand.
Trending Topic Pins – Looking at things going on in real time is a great way to create popular pins, remember all the pins going around during the US election? You couldn’t go anywhere without seeing a picture poking fun at either Obama or Romney. If it’s timely it’s sure to get attention.
So how can you use this for your business? You could look into the niche of your business to find related topics that are happening and could catch people’s attention. You could also use the local or worldwide news for finding a topic to create a pin that is sure to get repins and people will be talking about it in real time. For example, if your business has to do with sports or fitness then creating a pin of Team GB when the Olympics was going on was sure to get you repins.
Video Pins – These are a great way to change the style of pin from words or images to a video. It’s just less common on Pinterest which can help you stand out. The key with videos is using the description space to clearly state what the video is about. The words you use are going to be the key thing that gets you a click and repin so make sure you use clear language and even slip in your keywords so people can find it in the search tool of Pinterest.
Infographics – These are very popular pins on Pinterest and can be made for any kind of interest or topic. They are a great way to combine images and colors to grab the reader’s eye and draw them in. Overall infographics are a fantastic way to display information and words in an easy way and fun way for people to read. They’re memorable and people are likely to refer back to them at a later date by pinning them to one of their boards or bookmarking your webpage where the infographic is displayed.
If you adopt these techniques as part of your Pinterest marketing strategy you will be sure to see a nice boost in the amount of repins and clicks you get!