Online reputation is one of the most important things a person should care for. Offline or online, reputation should be clean and decent. So to manage your reputation, what are the online reputation management practices that you should be familiar of?
What is online reputation?
Online reputation is someone or something’s identity or status in the internet. It can also be considered as the “digital footprint” of an individual or a brand. Digital footprint is anything done or done to an individual or brand and everything said and said about that specific individual or brand. This is where primarily ORM best practices are focused on. Developing and preventing negative digital footprints from getting into the top search engine results. So online reputation is all about what you have done and said before and today. That is how it goes with ORM.
Practices to protect online reputation
Since we already know that online reputation depends on your digital footprint, it is important to make sure that everything you do in the internet is not going to backfire to you in the future. It is as simple as that. Here are the ORM best practices that you should consider:
• Search yourself – Not literally, though. Search your name or brand in search engines and see what comes out. The results should all be from neutral to positive feedbacks. Otherwise, you have to do some adjusting in your reputation management practices.
• Be private – social networking sites like Facebook and Twitter has privacy settings that you can use to limit the information fed to your peers or people searching for your social life.
• No whining – whether it is your blog or you are in a social networking site, YOU SHOULD NOT BE EMO! Well, that’s probably the easiest way to say that. 70 percent of employers look at candidates’ social networking accounts and based their judgment there.
• Be careful of what you share – scandalous or violent videos, photos, posts, comments and any other type of content your share that could be both offensive and disreputable should be avoided.
• Be positive all the time – posting encouraging quotes, intellectual conversations and positive news will be the posts that you should be making if you are worried about your online reputation. So, by the time, an employer looks at your web page or contents, you will definitely be trusted and be hired or get a great deal for your business.
• Have “Netiquette” – this is internet etiquette. Do not use invasive words, be respectful, do not spam, and many more. This is one ORM best practices.
• Separate social life from corporate life – most people use social networking sites like their diary and posts contents that no one in the internet actually needs or likes. Be professional all the time if you value your reputation.
These are the simplest yet can be considered as best reputation management practices a person or brand can have when it comes to online reputation. As what most people say, “You are what you speak;” well, this is where it fully connects.
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