One of the strategies that bloggers use to monetize their blogs is Google Adsense, and many a time this is the only one they do use. However good this strategy may be for making money from blogging, this is not the only one. There are several other methods that bloggers could use to get much better results. Not that all techniques will work for everyone, every blog will have its own niche where a few techniques will work better than others. It is these techniques that have to be focused and worked upon to successfully monetize the blog.
One of the most effective ways of making money blogging that you could use is selling affiliate products. You may place affiliate links in the blog itself, or you could create a list and start an email marketing campaign. For promoting a product that is endorsed by your blog for your readers, this is one of the most obvious and efficient ways of making money from blogging.
If you have products and services of your own, advertise them through your blog to your readers. Though you will find this to be a lot more work, this strategy has a long term benefit for making money blogging that will be hard to beat by any other. Since this is your own niche area, more focus could be brought to bear on it through blogging and other means such as article submissions. Focussed effort of this type will, in the long term, will pay more dividends in making money from blogging.
Focussing on advertising alone is acceptable for making money from blogging, but you will have to use other advertising tools to make the site more profitable. Google Adsense allows only three advertisements on each page, and this puts a rather strong limitation as regards making money from blogging.
You can add additional ads through other services such as Adbrite. Again, depending on your blog type and the readership your blog commands, there could be a variety of independent advertisers who will pay you more for featuring their ads on your blog. Focussing on these advertisers would allow you to make money blogging that could surpass the revenue brought in by Adsense alone.
In case you have no other option but to rely on Adsense exclusively, there are some techniques to adapt that will make your visitors more likely to click on the ads. For this you will have to keep the ads in strategic locations, as guided by Darren Rowse, the blogging guru. Optimize your pages in this way, and you will have significantly increased your chances of making money from blogging.
For profitably making money from blogging, Adsense is a perfectly good method and has proven itself many times over for several websites. However, there are other methods of monetizing blogs today, for making money, and all the options should be tested and utilized for maximum profitability. New approaches should be tested and if found suitable, should be pressed into immediate action.
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October 24th, 2011 at 11:31 pm
I do agree on everything except, perhaps, social networking. Sure, the people you socialize with might be one of your first readers, but don’t forget that most of t hem are just as small as you. That being said, banding together in order to help each other has been known as instinctive behavior, and should not be neglected. Anyway, in the long run, it’ll be search engine traffic that matter the most.