How Nonprofits Are Using Social Media




How Nonprofits Are Using Social Media How Nonprofits Are Using Social Media

What does social media for nonprofit mean? Over the past few years, companies have used resources, and money to understand social media, and how this powerful tool can be applied in marketing strategies to grow businesses. Nonprofit sector can deal with organizing fundraising events, soliciting donations as well as supervising or hiring staff among other activities. To make all this events easy, sometimes strategic plans are needed. To have an idea of how the term social media nonprofit applies in this article we need to focus on how nonprofits are using this powerful tool.

To fundraise

Social media for nonprofit activities like fundraising seem to be applying quite well. When planning for fundraising and running out of time, using social media can be one way of pulling the required resources back into the picture. For instance, Facebook and Twitter can unite people connected. This is the same way blogging unites bloggers and thus create awareness on any fundraising activity. Due to micro funding, donations from users of social media platform can be undertaken, it does not matter the amount at hand or what an individual can afford. Having used social media in fundraising activities has seen many people succeed in such nonprofit engagements. Achieving a lot from larger organizations is a possibility by coming up with a proper convincing way. This is one way social media for the nonprofit world is applying positively and making life easier.

To increase audience interaction

Social media for the nonprofit world has been used to better audience interaction and goes beyond fundraising. The ability to connect nonprofit organizations to audiences and other channels seems to be working out abundantly on this account. Traditionally, the kind of viewership nonprofit programs would depend on the audience willing to switch on and watch. In such occasions, only a limited audience was available. However, today there are podcasts that can be offered by nonprofit programs on most recent shows. Listeners can also subscribe for various shows and listen later. Availability of social media allows people to comment in nonprofit blogs of those organizations, this is necessary since there is a lot of commenting on such programs by phone and thus missing your opportunity by phone can be redeemed by blogging. Members in nonprofit organizations can advertise their paying jobs with these organizations, additionally; they can also research on volunteer opportunities.

For educative reasons

The benefit of social media for nonprofit organizations is not one; wikis are used to keep stakeholders on the loop on pertinent information while online video contributes to viral message. Social media ROI can also be shared with board members regarding engagement and certainties. Note that social media can be used as a storytelling platform, especially when your work is in question. You can build your profile and send it to another dimension fame by relying on your characteristics and take on certain media strategies.


Mo Moumenine
Mo Moumenine, a media professional with more than 20 years experience in setting up media companies and managing them. Previously founder and CEO of the first Integrated converged media house in Dubai. Vice President of Programming for CNBC Middle East ( to 2006). Currently enjoying my free time in South East Asia, working on my first book on Social Media and writing for my blog. google

Leave a Reply

CommentLuv badge
Proudly designed by Theme Junkie.
Wordpress SEO Plugin by SEOPressor