An SEO Audit is currently an essentiality that every website owner must undertake. Websites’ performances are determined by the amount of traffic they generate. However, the search engines are very selective in their ranking and only avail the most relevant and most appropriate websites to the users whenever a keyword is searched on the web. If a website is not well optimized, it cannot attract the search engines and hence the users won’t be able to find it, at least not on the top. This is the main reason an audit is recommended to determine the search engine effectiveness of a website.
Not anyone can conduct an SEO Audit as it requires some thorough professional knowledge. A Search Engine Optimization expert should be engaged and need to mull over the following technical areas of a website during the audit.
The website Content
A well search engine optimized website must have equally search engine optimized content. You need to ensure that the home page content is made of at least one paragraph. The landing pages must have a few paragraphs of unique text and not template text. The keywords must be well targeted with the right intent, mid-trails as well as long-trail keywords. You should search for the prevailing high-ranking keyword phrases and check for duplicate content or page titles; they need to be unique. The content must further be well formatted and easy to read with the use of H tags and images and the texts in appropriate paragraphs. The headlines must also be looked into during an SEO Audit and able to draw users. Finally, we understand that websites generate revenue via advertising but the amount of the content should be unique with fewer ads as they tend to put off users.
Conduct a site search
A site search will help find out the number of pages that are returned and wherever the search engines place the website in the first result. This is one of the main reasons why an SEO Audit is necessary. You need only to pay attention to the text version of the Google’s cached page to get the key pages. The visibility of your website’s content plus the availability of the presence and navigation links that may not be visible on the website. Further to that, explore he visibility of the placement of the homepage and the correct pages.
Website Accessibility
This is another aspect that needs to be looked into during an SEO Audit. You should turn off JavaScript, CSS and all the cookies and find out if the navigation links work and if the content is there. Look out for blocked text using the robots.txt that will help also determine any orphaned links.
Check for Content Replica
You need to find out if there is any duplicate content as well as a sub-domain replicated content. Determine the secure version of the website and any other sites that may be owned by the same company as there are chances that the content may be duplicated across the other websites. See to it that each piece of content must have only one URL.
Other Factors to look into
Other factors to consider include the site’s hierarchy, internal links, which should be at least 100 on each page and look out for broken links as well. Ensure that every page has a unique title tag. The Meta tags that are used as competitors can scrape data and should be removed altogether. Following these steps in your site and understand how to conduct an SEO Audit can see you reclaim your search engines’ ranking, just be thorough and don’t leave loose ends.
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