Increase Traffic to Your New Business Website: The Long and Short Term Methods

We can categorize the methods used to increase traffic to a new website into two; short term methods and long term methods. Both these methods are very important in making you have enough traffic to enable you make a decent income from your website.

The long term methods are methods that you will have to invest a lot of time in before they can start bearing fruits. The advantage with such methods is that once they start working, they will continue bringing in web traffic with minimum input. The short term methods on the other hand bring you fast traffic but needs a great deal of input to continue bringing in that traffic.

Long term traffic building methods

There are two major long term methods that new websites can use to get and increase traffic.  These are search engine optimization and article marketing. Let us have a close look at each of them.

Search engine optimization

This is a technique of getting web traffic that involves a number of activities aimed at making your website appear in the first pages of search engine result pages. Web pages that you see on the first page when you search the internet using Google, Yahoo or any other search engine are said to have high page rank. It takes a lot of effort and time to achieve this but the websites that get to the top enjoy massive traffic for a really long time.

Article marketing

This involves writing articles related to the subject of your new business website and submitting them to article directories. You then include a link to your website with every article you submit. If users search the article directories and find your articles to be useful, they will follow the link you provide in an effort get more information from your website. For you to successfully increase traffic with article marketing, you will have to write many articles for different article directories.

Short term traffic building methods

These methods are quite a number. However, in this article, I will highlight only the top two most effective methods.

Social media marketing

This method involves using an active account on Facebook, Twitter or any other similar social networking website, to create awareness of your new business website. While this method brings in traffic immediately, one should be careful how he uses it bearing in mind that a sales language on social websites is not welcome.

Online forums

These are websites that bring together like minded people and give them a room to exchange ideas about the products they are interested in. They do this by posting their views in text. Forums allow members to include useful links when they post their view on the forums and this is your take. However, you will have to present yourself as a very resourceful person to effectively use online forums to increase traffic to your new business website.



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Mo Moumenine, a media professional with more than 20 years experience in setting up media companies and managing them. Previously founder and CEO of the first Integrated converged media house in Dubai. Vice President of Programming for CNBC Middle East ( to 2006). Currently enjoying my free time in South East Asia, working on my first book on Social Media and writing for my blog. You can reach me on google

One Response to “Increase Traffic to Your New Business Website: The Long and Short Term Methods”

  1. 1
    Gaspard Dakora Says:

    Mo Moumenine, I love your information, it is so inspiring. Keep it up as it is so helpful.

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