The Cost Factor

Here are several advantages of email marketing as a form of marketing, in comparison to other traditional marketing avenues. First, email marketing has advantages in terms of the cost outlay. The whole process, from design to execution and feedback from prospective clients, is relatively cheaper than traditional marketing methods. There are no costs related to posters, props and mailing costs as in direct mail and print marketing campaigns.

The Global Reach
Email marketing advantages also focus on the reach of email marketing campaigns. Of the people who use the internet on a daily basis, over half send and receive emails. Therefore, a marketing campaign by email will reach more people than direct mail which is not accessed as often. Email campaigns also have the advantage of being global. Regardless of the place that the person or company is located, it can reach a worldwide audience by use of email. Other forms of marketing campaigns will cost more to be able to reach a global audience.

 It is Personalised nature
Another email marketing advantage is the idea of interaction. Email marketing campaigns can be customised to relate to the areas of interest of the audience. This can be by use of graphics, games, music and other things that are of interest to the target audience. Email marketing also has the advantage of being highly personalised. The aspect of greetings and salutations at the beginning of emails tend to create a more personal bond with the audience than is able to be achieved by other marketing campaigns.

Easy to Measure
Of all the email marketing advantages, measurability can be said to be the most valuable. Considering the investment that goes into marketing, most campaigns lack a good measure of their success or failure. Email marketing, on the other hand, can be easily tracked to enable the company to know how well the campaign is going. This, plus the relatively low cost, enables the company to try out different ad campaigns. The effectiveness of each campaign can be evaluated to come up with the best.

Very Targeted
Targeted marketing is another email marketing advantage. Mailing lists can be prepackaged and segmented in order to focus different campaigns on different target groups. These groups may be based on geographical location, income, age, sex and many other parameters. This ensures that the group that is not a part of the prospective clients is not bothered, and chances of follow-ups are increased.
Email marketing also comes with options to opt-in and unsubscribe. Such things automatically shortlist the prospective client and a company is able to focus more on the clients that are willing to purchase the product. This will save time and resources that might otherwise be used on clients who are not genuine leads.

Finally The Time Factor
Faster response, if not immediate, is also an email marketing advantage. Emails being instant in delivery reach the target market faster than any other form of marketing campaign. The response from the client is also immediate, generating feedback for the company as soon as possible. Other campaigns may take several days between deployments and getting feedback for the company.