In the past the importance of Meta page titles was really important when referring to getting free website traffic thanks to good search engine rankings. As time passed the importance changed and nowadays we can say that Meta tags are definitely not as important. However, this does not mean that we have to neglect them. There are still different benefits that can be gained from the use of these tags.
Why add Meta Page Titles to Your Pages
There are two main reasons why it is still important to add the Meta page titles to the pages in order to increase website traffic. The first one is the fact that this tag will give the name that is visible in search engines. For instance, if you put the title "X Y Z", when a potential visitor finds your site in the search engine he will see the title "X Y Z". Without using the title the search engine will basically use the first words of text found as a title. You surely do not want this to happen because you are missing on a lot of free website traffic. People will not click a title that is not attractive.
The second reason is the fact that you are basically adding keywords to your text. Such a move will increase the points you get on your on page SEO. Do not think that it is a miracle solution though. The content of your pages is still a lot more important than the Meta tag if you want free website traffic from search engines.
Meta Page Titles in WordPress Blogs
Most people will use WordPress as the chosen blogging platform. The great thing about it is the fact that there are many good plugins that will help you in easily changing Meta tags to increase website traffic and to gain proper exposure. You can use one of two types of plugins. We thus have really simple plugins and really complicated ones. The complicated ones are not really that useful as they allow you to change different tags that you will never actually change. Simple ones are really recommended. According to specialists it is a really good idea to add the Meta Page Title and Meta Page Description tasks with every single page because of the reasons mentioned above. You can use automated parts of the plugin to automatically add keywords based on the tags that you are using in WordPress.
In conclusion we have to say that you will gain benefits in using Meta page titles but you should never look at this as a recipe for success. The best way to increase your SERP is still to focus on gaining high quality back links from related content sites. However, the competition is huge on the Internet so we need any edge that we can gain. The Meta page titles do help in increasing website traffic so there is no reason why we should not use it, especially since it does not take a lot of time.