Google has made a welcome attack on the black hat tactics used for search engine optimization. It has made some changes to its search results algorithm, and the update is called Panda. The effect of this is to penalize sites that use tactics of spamming to create links, back links and linking back. Also among this is the annoying practice of leaving nasty comments on blogs. The comments usually have no relevance towards the products or services the blogger is attempting to promote.
Those numerous email spams that keep clogging the in-box, will, over time, are filtered out and stop coming in. Most of the automated forum posting services will find that their tactics have now become entirely useless. This is similar to how the automated article posters and directory submitters went ineffective when earlier changes were made by Google to their algorithms.
If the website is doing the SEO the white hat way, there will be a boost for the rankings. The Panda change is going to benefit over about 10% of all websites. These websites currently provide quality content such as premium content pages, infographics, webinars, white papers and blogs along with quality links, back links and linking back. The benefit they will see is an improvement in their site value and their industry relevance. Therefore, all content driven by white hat SEO and their writers and link builders may rejoice with the introduction of Google Panda.
Google Panda has once again hammered in the truth that content is king. With algorithm changes like Panda, Google is stressing that it feels that content writing is basically the one most relevant variable in the equation to turn up the page ranking. Those who have, until now, worked hard in writing quality content, posted their articles in legitimate directories, built micro-sites that will become more effective as they age, built quality links, back links and linking back to worthy sites, will now be able to reap the rewards for the pains they have undergone for doing the right thing.
How many times we have searched for something only to land up on a blog or a website that is filled with useless information and also containing several Adwords ads in them. These sites come up because of the spam links; back links and linking back have brought them up to the top of the Google search page. Well, this is going to end now. Very soon you will be able to search without having to go through the spam directed sites, thanks to Panda updates.
So, to put in a nutshell, how to take advantage of Google Panda is to write content with the reader in mind, and not the search engine. It may take longer than usual and may be more laborious, and you may have to spend more effort researching, but ultimately the effort will be worthwhile. With white hat SEO tactics, Google will not be penalizing quality, original websites. The best side-effect of this approach will be that you may never have to worry about another Google update ever again.