Social media has had an immense influence on all conventional media entities. However, the levels of adaptability vary from one entity to another. The television social media can be said to be greatly developed as many television channels are striving to stay in pace with the technological advancement in the world today. Many TV programs have fussed over social media networking into their programs because of the high demand and usage of social media.
The Emerging Trends
Broadcasting social media has taken a whole new look, and the latest technological gadgets are being put into total use. It is now barely a year ever since Apple came up with the iPad, but the device has earned its way into television broadcasting studio, and it is not only enhancing interactivity in broadcasting, but a total replacement of laptops on television. I cannot imagine how sore it used to look especially with the usually very beautiful news presenters pretending to read the news from their stagnant laptops, but the eyes glued to the TelePrompTer. The linkage between broadcasters and social media has influenced the viewer ship and ratings of programming especially when sampling the number of comments that viewers usually post on the walls of their favorite television programs.
The rates of the usage of the social media by television vary from one channel to another and from one program to another. There are some programs that are more interactive and usually command a lot of comments and fuss from the social media sites like Facebook and twitter, while there are others, even though they try to engage the viewer, their design cannot allow more discussions, especially when they are live on air. These are usually fully scripted programs like news where the broadcasters have to adhere to the written script. All in all, the broadcasters and social media enhanced and made television viewing more entertaining and involving.
Social TV Study
In a study conducted by Ad Age in 2011 in partnership with Bluefin Labs, a mass-based social-television analytic company that is based in Cambridge, there are television stations that commanded more audience comments on the social networks than others. This research was meant to track down the main link between TV and the social media. Coming top for having generated more comments in the year was Fox, which accounted for 13.2% of all the comments related to TV shows sampled. The data was collected from Facebook and twitter from January 1, 2011 to December 27, 2011. The main social-TV hits from Fox were Super Bowl, the X Factor and the World Series.
The top five
Coming second was ABC television, whose programs American Music Awards, NBA Finals and Dancing Stars earned it 8.7% of the total comments posted and sampled. MTV has been synonymous with the MTV Video Music Awards. In 2011, it came third, commanding 8.3% of the total comments. Other programs that gave it a boost were Jersey Shore and Teen Wolf. Taking the fourth place was CBS, commanding 7.8% of the total comments on their NFL on CBS, College Football, and Grammy Awards. Closing the top five list was NBC with 5.8% of the total comments, courtesy of Sunday Night Football, the Voice and Stanley Cup finals.
Other Top Users
Other serious broadcasters and social media users that were ranked highly include the ESPN (4.1%), TNT (3.6%), BET (3.3%), Vh1 (3.1%), tbs (2.3), CWtv (2.3%) and Blinkx (1.9%). The other television channels shared out the remaining 35.5%. These figures are set to rise further in 2012.
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January 11th, 2012 at 4:03 am
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