Your Top Ten Corporate Blogging Tips




Your Blogging Tips1 Your Top Ten Corporate Blogging TipsCorporate blogs have become an essential part of businesses today. Research has shown that businesses with corporate blogs get more traffic than those without. More traffic translates to more sales. With this is mind, companies should take the time to improve their blogs in order to attract more readers. There are a number of issues that need to be addressed in order to improve corporate blogs.
Here are some of the top ten corporate blogging tips.
Come up with proper theme and guidelines
The blog should provide important information concerning the company. The theme should make it easy for the reader to know right from the start what the subject is.
Have a target audience
A good blog should be written to a target audience. Find out who is buying your goods and services and write for them. Address the people who are interested in what you have to say and provide the information that they need. 
Blogging team
Select a blogging team that is comprised of people who are knowledgeable as well as comfortable with writing. The blog should be written in concise language, which is not too technical. The writers should be interesting and have a good online presence. 
Give the company a human face
When you embark on blogging, you should strive to let your customers see the less serious side of the company. They should be able to identify with your company, to the extent that they are able to raise any issues that they may have. 
Avoid too much advertising
The blog should not be seen as a marketing or PR ploy. Trying to sell to the reader will actually put them off. The blog should be seen as a conversation point where the employees provide analysis and opinions that add value to the readers.
Do not ignore criticism
Most companies shy away from criticism because they are afraid of the harm it might cause. It is important to receive criticism because most of the time that is the only way we can find out the shortcomings that we have. It should be seen as an opportunity for improvement.A blog should not be seen as an Avenue to offer long winded explanations and analysis. The readers are not interested in too many details. All they want to be interesting tit bits. A good blog should not have over 1000 words. Keep it short and interesting.
Monitor feedback
The company blog is a good source of information, and it should be monitored constantly. It is important to provide prompt responses to questions. Reading the views and comments will help the company to get the most out of the blog. 
Have a comment policy
When you open a blog, you should be prepared for feedback, both positive and negative. It is important to have a policy which your writers can follow to deal with the comments. Make sure that the entire team is speaking with one voice when dealing with the responses.
Promote the blog
Get the word out by including the information on your website, business cards, e-mails and other social networks. Make people aware so that they can visit the blog, as that is the only way to build your audience.

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Mo Moumenine
Mo Moumenine, a media professional with more than 20 years experience in setting up media companies and managing them. Previously founder and CEO of the first Integrated converged media house in Dubai. Vice President of Programming for CNBC Middle East ( to 2006). Currently enjoying my free time in South East Asia, working on my first book on Social Media and writing for my blog. google

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